Girl World Tour Meets Tween Town Hall to Speak Up & Share: Mar 13
March 5, 2010 What’s on the minds of tween girls’ today?
We’re about to find out next Saturday at the Tween Girl Town Hall as 150 girls age 8-14 clamor for FREE swag bags and freebie finds from sponsors eager to hear their points of view.
Hosted by marketing consultancy and tween social networking site AllyKatzz.com, creator of the inaugural Tween Summit (photo gallery here) which premiered in Washington D.C. this past year (next one in NYC Oct. 2010) the inevitable question is obvious…
Is this a case of the fox guarding the henhouse? After all, AllyKatzz is a marketing research/online community of tween specialists.
If they’re probing the issues and implications of what’s on kids’ minds, then repackaging the outcome of the event as a deliverable to others interested in this demographic, it appears there should be bells ringing in loud clanging ‘aha!’ media literacy monetization moments…And to a degree, they are. But here’s why it feels different to me…
Like the YPulse 2010 Youth Marketing Mashup forum, AllyKatzz is striving to bring together all sides of the media mix, from philanthropy and social change to sponsors eager to influence this same target market…The way I see it, it’s as much about elevating kids’ spirits, confidence, and inner compass as it is elevating the brands tied to the event itself. There are avenues of opportunity to make this a win-win if we’re all transparent and crystal clear about motivations and outcomes. (more…)





















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