Archives for November 2006

Extreme Lunch Box Makeovers: Counter-Marketing via Joe Camel

This is a first-person 'retro' piece which I've recently shared with Daughters bimonthly and decided to freshen with updated research & links to post here on our own blog. Enjoy!--Amy I’m not … [Read more...]

Girls Sports Boosts Preteen Body Image & Self-Worth

Ah, football season, home to toxic media messaging for girls. A time when beer billboards of buxom cheerleaders spill from every corner, “scoring” innuendos abound, and tacky wardrobe malfunctions … [Read more...]

The junk food hydra: Ad industry self-regulation is oxymoronic

New media channels for sugary snacks parallel a Greek mythology lesson…even if the head is cut off the Hydra, two more pop up on the serpent to replace it. The junk food siren endlessly beckons … [Read more...]

Fast Food Nation: A missed opportunity for mass messaging

Younger kids and tweens who got the ‘Ewwwwwwwww” impact of the documentary “SuperSize Me” may enjoy the teen targeted MTVU clip for Fast Food Nation, but that’s about as … [Read more...]

Happy Feet: Tap-dancing penguins selling drugs

My weird background of journalism, advertising, advocacy, and parenthood blend into a Molotov cocktail of media literacy, so when it comes to playing ‘spot the spin’ it’s pretty hard … [Read more...]

A snapshot from the teen camera lens: 48 hours of blogging

Three-quarters of girls age 8-12 would like to change something about their bodies, and by 16 more than one-quarter already want plastic surgery? Egad. I decided to track the Dove self-esteem forum … [Read more...]

Digital media’s helpful “Ask the Expert” forums

The next time you have a random zinger of a question about kids’ behavior, health, food, or challenges, take advantage of myriad online experts in digital media. There’s a wealth of … [Read more...]

Q&A with Nutrition for Kids’ Connie Evers

Is tuna still ok for kids? There’s been lots of controversy about the government repeatedly downplaying the hazards of mercury in fish, yet tuna is still being marketed to kids with ol’ … [Read more...]

Celeb pop culture & media tipping point of toxicity

R-E-S-P-E-C-T. Aretha earned it. Lindsay wants it. Paris lacks it. Beyoncé & Britney had it, hit some high notes, then vamped it away.Our media culture is so fraught with ‘trashy party girl’ … [Read more...]

Shaping Youth with an intelligent vote

How many times have you received a ‘sample ballot’ and groaned at the conniving spins and political backwash to the point where it takes full concentration whether to even check ‘yes … [Read more...]

Media Savvy Kids & Nature Deficit Disorder

Young kids may be getting media savvy earlier, but many have never seen a campfire or been on a hiking trail, and wouldn’t know a wilderness experience if it bit ‘em on the backside. In … [Read more...]

KFC bans trans-fat in chicken: Are they pulling our leg?

My advertising radar blipped with guarded glee when I heard KFC was being wildly applauded as the hero of the hour for ditching their trans-fats in fried foods in favor of a low linolenic soybean … [Read more...]