This is a first-person 'retro' piece which I've recently shared with Daughters bimonthly and decided to freshen with updated research & links to post here on our own blog. Enjoy!--Amy I’m not sure when the peer lunch box radar kicked in…It must’ve been sometime between first grade and second, concurrent with the “dresses are worn with shorts under … [Read more...]
Archives for November 2006
The junk food hydra: Ad industry self-regulation is oxymoronic
New media channels for sugary snacks parallel a Greek mythology lesson…even if the head is cut off the Hydra, two more pop up on the serpent to replace it. The junk food siren endlessly beckons to kids… Just when parents were granted a mini-exhale with the tightening of a few minor junk food regulations in last week's newly released CARU guidelines, the … [Read more...]
Fast Food Nation: A missed opportunity for mass messaging
Younger kids and tweens who got the ‘Ewwwwwwwww” impact of the documentary “SuperSize Me” may enjoy the teen targeted MTVU clip for Fast Food Nation, but that’s about as far as they’ll want to venture due to the handling of this “R” rated film. (see reviews) Fast Food Nation could’ve EASILY turned down the volume on the … [Read more...]
Happy Feet: Tap-dancing penguins selling drugs
My weird background of journalism, advertising, advocacy, and parenthood blend into a Molotov cocktail of media literacy, so when it comes to playing ‘spot the spin’ it’s pretty hard to snow me. Ergo, Warner Brothers' Happy Feet cartoon penguins cozying up with pharmaceutical giant Roche to give parents a dose of ‘flu fact awareness’ leaves me … [Read more...]