Free Range Studios is at it again. Their brilliant parodies that lit up the web with pass around power are touching on new turf with global warming, fast food slams, and who knows what else in the hopper. Teens love these viral firecrackers because they pack a walloping punch riffing off pop culture and current affairs. Mind you, they favor teen intelligentsia, not a … [Read more...]
June 24, 2015 Update Adding "7 Food Labels Shoppers Should Ignore Because They are Meaningless" which is perhaps the most specific, descriptive, summation header I've seen in awhile.Also, take a peek at this petition to get the FDA to get real about their food additive approval process, and this one asking Congress not to allow vested interests to add riders that gut the … [Read more...]
Kids are remarkably bold when electronic gizmos veil their verbiage, whether it’s professing teen love on IM or mobile texting a current crush. Toss in new digital offerings like Loopt's buddy-tracking GPS, 3-D virtual avatars sidling up to each other to meet new ‘friends,’ MySpace Mobile and Business Week's latest article on mobile's massive growth, and … [Read more...]
I wrote "Counter-Marketing via Joe Camel" long before my middle-schooler was being enticed to enjoy Frapuccinos for coolness caché, or max out her prepaid Jamba Juice card with Banana Berry fulfillment, so it's interesting to see how peer buzz slides seamlessly through each age group. Guess I should be thankful she hasn't succumbed to the 'Pink Star' posse. That's … [Read more...]
Shaping Youth is all about using media’s magic as a counter-marketing tool, so when I find a new angle to reach kids I get downright giddy. Internet fodder may be spam to adults, but it’s entertainment to preteens who use ‘forward to a friend’ relentlessly to share silly jokes, ‘awww’-sweet animal poses, lucky chains, urban legends, and … [Read more...]
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