Archives for 2007

Wrapping Up The Gift of Time In A Media Package

Dec. 7, 2016 Update: We had our collegiate buddy binge-fest with the Gilmore Girls 'Year in the Life" Netflix Revival this Thanksgiving, so for those mother-daughter pairs who can't get enough of the fast-talking dynamic duo, I'm reprising our hands-on experiential "B&B Inn" themed getaway of wrapping up the gift of time together... We shared it well, so it's coming back … [Read more...]

Tell Me Somethin’ Good…Why Should I Donate Now?

Question: Why is it that all nonprofits surge to the year-end final quarter like the finish line in a horse race trying to glean ‘end of year tax deductions’ and ‘year end recaps of good deeds’…(other than the obvious bank book juggling) Is this really effective? Personally, I’m a bit tapped and spent by years’ end…and the … [Read more...]

Digital Thank Yous & Handwriting Matters: Would Emily Post Pitch A Fit?

Nothing like having kids for a reality check in the age of digital media…I said to my daughter, “Look, I’m no Emily Post, but a thank you note is appreciated no matter what age you are.” “Emily WHO?” Yeah…I thought so...Right up there with ‘Dear Abby’ and other cultural references that fly over her head at lightening … [Read more...]

Last Minute Holiday Cards? Elf Yourself Into the New Year, Until 1/2/08

Ann Handley, one of my fellow co-authors of the Age of Conversation book for Variety, the Children's Charity, has a great lead-in line for the ongoing coverage of this "elf yourself" online holiday blitz. She says, "Know how I know when an online campaign is truly viral?---When my non-geek, non-marketer friends pass it along to me.” Yep. That’s my indicator … [Read more...]

Slimy Santa Innuendo Gets The Heave-Ho-Ho-Ho…

Ho. Used to be a trio of chuckles from jolly ol’ Saint Nick, or the classic 'heave-ho' given to moldly expired fridge food… Lately, between hip-hop lyrics, MTV2 misogyny and Don Imus’ media gaffes we wrote about here, the term's shifted to a noun form, and not even ol' Santa escapes the senseless drek. This latest BuzzFeed won't make your days merry and … [Read more...]