(2007) Advergaming is shifting from online to mobile, so younger kids and parents need a heads-up to spot the spin. Here’s an updated piece with fresh new links from my last article about kids under eight “gobbling up” interactive marketing. This time we're talking more about tweens, but it's amazing to see how early the K-5 set starts toting cell phones: Is your … [Read more...]
Archives for January 2007
Keepin’ It Real: Advertorials Purposely Confuse
Today’s “Daily Candy” e-zine, purporting to be the “ultimate insider’s guide to what’s hot, new, and undiscovered” is stumping for big box retailers, which tanks their credibility as a boutique ‘kids picks’ site for new and different offerings. They position themselves for "busy and hip parents" with an impressive … [Read more...]
Many Minds on the Media as Conferences Convene in New York
Today Common Sense Media and the Aspen Institute announced the schedule for February 5 & 6th's “Beyond Primetime” Media Conference in New York, and I’m hoping they’ll debrief us all via podcast or webcast. My keister is staying put this round, as I have a conflict on my slate and haven’t found a clone for myself yet. That said, CSM is taking … [Read more...]
Pink Dreams Turn to Ashes: Tobacco Goes for the Girls
Pink Dreams. The name alone has head-spinning implications. Thoughts whiplash from bubblegum-n-Barbie to provocative porn, depending on your age, gender, and mindset. When I saw the ad, “Pink Dreams Sold Here” it stopped me cold. The white-thigh high knee-sock-pony-tail-platform-shoe wearing blonde was posed in a bare-bellied pink plaid school girl-stance, holding a pink … [Read more...]