Shaping Youth was pinged for a Thinking Blogger Award by FrugalMom, as one of those ‘blog tag’ viral games where you name your five faves and link to significant influencers in your blogosphere. This is a perfect example of digital media AND marketing, so I’ll bite, and pass around a few little nibbles to nosh on. I splash around in numerous puddles, from … [Read more...]
Archives for March 2007
Media, Shaping Youth: Kaiser Study Shows 50 Hours of TV Food Ads/Yr.
Kaiser Family Foundation released the largest study ever conducted of TV food advertising to children today. I’ll keep my editorializing to a minimum, since I mirror the CSPI food industry guidelines on advertising responsibility. The study, Food for Thought: Television Food Advertising to Children in the United States, was presented at a forum with U.S. Senator Sam … [Read more...]
Kids’ Food Fight Turns Into Industry DodgeBall Game
In a lame regurgitation of ad industry protectionism today, AdRants once again veers onto the path of mindless myopia toting the party line that “Obesity is not marketers’ fault” in the usual parental blame game that we’ve “got it all backwards.” (No adjacent photo credit, as AdRants didn't cite one) AdRants snips that kids aren’t … [Read more...]