Pop Tarts. Pop Rocks. Strawberry Quick. Targeting kids is working so well for the junk food giants, the creeps-n-criminals are stealing the sugary-flavored branding strategy to recruit new customers and increase market share. Not here to ramp up hysteria…the entire concept of marketing drugs to children will do that alone. But we need to discuss this, put it in context, and … [Read more...]
Recently, I brought my tween daughter to meet Anastasia Goodstein, (at left) publisher of youth blog YPulse and author of the Totally Wired book and blog. Since we’re both Bay-area based, I thought I’d seize the local opportunity to hear what she had to say at one of her book talks on the press circuit. I ended up bumping into some parents I already knew, … [Read more...]
Ralph Waldo Emerson once said, “Our distrust is very expensive.” Author Anastasia Goodstein echoes this sage premise throughout her excellent book, Totally Wired, What Tweens and Teens are REALLY Doing Online. We pay a high price for parent-child internet estrangement, whether resulting from our own technology intimidation, media scare tactics creating a … [Read more...]
Advertising’s ubiquitous presence CAN be amusing sometimes. You’ve gotta admit, this use presenting "teeth as bowling pins" for a European dental insurance company did a creative job of media immersion via bowling alley. (not sure that’s the right target market, but that’s another story) Aside from the rather violent concept of kids knocking out … [Read more...]
Quite a coup for consumer and health advocate groups today who released the power of media and marketing to depants digital advertisers who are undermining parents by flying under their radar. Woohoo! This is gonna be fun. If I sound juvenile, it’s because I can barely contain my glee...Nothing like a one-two counter-marketing punch to start the day, complete with a … [Read more...]
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