Archives for September 2008

Want Change? Obama or McCain, It’s In The Bag

Leave it to our consumptionist culture to create a “Make A Change” designer handbag with a cause-marketing twist. A portion of the proceeds go to Rock the Vote, but I dare say at $95 a … [Read more...]

Do Youth See Politicians As Puppets?

As MyDebates.org gives kids a MySpace forum for Social Studies classrooms to attempt to instill a civic sense of  ‘how it all works’ with “Who won? Who lost?’ Who made the … [Read more...]

Sexed Up M&Ms Sell Fashionably Decadent Premium Sleaze

Mars candies have reached a new low... Anthropomorphizing cartoon critters is one thing, giving chocolate candy classics the Jessica Rabbit treatment is another. Do we REALLY need more … [Read more...]

Kids Take Lessons From National Debt Binge

‘Don’t do as I do, do as I say,’ could be the governmental finger wag lecturing kids on fiscal fitness. How can we expect kids to learn about credit/debit and healthy financial … [Read more...]

“My Gift Card’s Worthless? That’s So Unfair!” Cry Foul to the FTC

I don’t know about you, but with California schools on the skids, turning pockets inside out in a pathetic, penniless shrug, parents have been asked to contribute to fundraisers that also … [Read more...]

Youth Riffs On HFCS Ads: Web 2.0 Satire Is Snowballing

What do ants and rubber tree plants have to do with syrupy HFCS ads and high hopes for the future of youth media mobilization? Stay with me after the jump to find out... Last week I wrote about my … [Read more...]

P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded

Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks … [Read more...]

Sensationalist Slop: “Dear Media, Please Do Your Job…”

Further to this week's article on ‘what sells’ in sensationalized media coverage, need we remind kids that the same thing applies to our upcoming election season? As children try to … [Read more...]

NCLI Act: Nature Crusaders Earn Environmental Education A Win!

Woohoo! We did it! Cue the wolf howl, folks! Eco-literacy just won Congressional approval as the NCLI Act passed with bipartisan support for environmental education in classrooms by a vote of 293 … [Read more...]

What Sells: Infants As Fashion Statements and Joke Props?

Nope, not a Halloween costume...Just "Heelarious" consumption for the Carrie Bradshaw wannabes. Gosh, THIS is what merits a booking on The Today Show? Twice? (video of other 'outrageous offerings' … [Read more...]

CCFC Successfully Knocks Sense Into Scholastic Re: Bratz Books

As an anti-censorship media maven, I’m always reticent about ‘book bans’ of any sort, except when they’ve devolved into sexualized slop like Bratz diva doll toxic commercialism … [Read more...]

Kids’ Prime Time TV Health Cues Ingested, For Better or for Worse

Dec. 28, 2016 Adding this MediaShift article on using comedy to impart serious science/data/facts as well. With an incoming administration that has no 'use' for reality or facts, it's imperative … [Read more...]

Get Greens For Your School: Free Idea Hamster Here to Help

Free ideas for the asking, folks! It’s not every day you see me donating brain time for a grant tied in with corporate sponsorship, as I can smell a wellness PR ploy a mile away…but the … [Read more...]

Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!

Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but … [Read more...]

HFCS Ad Analysis: Dieticians Dissed, Media Literacy Mandatory

When I sounded off in HFCS Corn Wars about the ‘artificial sweetness’ of the ubiquitous HFCS ads, I promised I’d have our own nutrition correspondent, Rebecca Scritchfield weigh in … [Read more...]

FitBit At TechCrunch 50: Launching Exercise Through Media

Watching the TechCrunch 50 conference of selected startups LIVE on my laptop as my dog swims off the dock reminds me of my dad’s theory that you can see a football game better at home than in … [Read more...]

HFCS Corn Wars: A Surprise That’s Far from Sweet

“Mom, go to SweetSurprise.com right now!” yelled my daughter in an urgent commando bark. Before I could even protest her lousy timing, I got a “NOW! I’m not kidding! GO! … [Read more...]

Young Innovators: Get Out of the Garage and Into the Marketplace!

Calling all social media wünderkind, changebloggers, and humanitarian twitterati and digerati of the millennial set (yes, this means you, Alex Steed) there’s ‘gold in them thar’ … [Read more...]

Stage-Crafting Politics: Media Literacy Tips for Kids

Aug. 22, 2016 Update Excellent post by Diana Graber at Cyberwise "What to Tell Kids When Adults Behave Badly" which sadly validates, via Southern Poverty Law Center, how we've unraveled 15 years of … [Read more...]

The Power of a Pen, The Story of A Sign

“Sometimes all it takes is a stroke of a pen. A beautiful film by Alonso Alvarez Barreda.” This was the caption for the amazing video I received via Facebook from my NextNow … [Read more...]