Feb. 18, 2015 Interesting pairing of mindful eating with the ongoing distracted driving problems which I've written about often regarding what works to drive behavior change...in this MD's new wellness post connecting the dots with both! Sept. 30, 2009 I’m gearing up for theHealth2.0 conference to see what cool gizmos, mobile apps and media uses entrepreneurs have come up with … [Read more...]
Archives for September 2009
Mindless Eating Goes Mobile: HealthGamers Unite!
Bridging Generational Divides Through Music & Media
Sept. 28, 2009 This past weekend I hosted “team bonding” for the JV girls’ volleyball crew coming together from a wide array of schools, cultures, and socioeconomics to learn to trust, play and unite as one cohesive unit. At first my ears were sounding alarms as if I had a living lab of Rachel Simmons' 'girl talk' research in my house, so I tossed those ‘Table Topics’ handy … [Read more...]
A Homeless American Girl Doll: Really, AG? REALLY?
Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]
Rachel Simmons Tonight at GunnHS, Palo Alto!
Sept. 24, 2009 S.F. Bay Area readers, reminder Rachel Simmons is speaking TONIGHT for free at Palo Alto's Gunn High School (details here) about her new book The Curse of the Good Girl (living proof of same right here with yours truly, heh) I interviewed Rachel Simmons about what all has transpired in media and marketing since her decade of research on relational … [Read more...]
FCC Chair Receives Our Coalition Letter on Product Placement
Sept. 24, 2009 Shaping Youth is part of this coalition (15pp pdf here) joining over 50 signatories on "FCC Docket 08-90." As a nonpartisan, non-censorship, nonprofit recall I support two key coalitions impacting children, the other being eco-literacy, NCLI. You can get a glimpse of my reasoning here, but I'll focus fully on "'why this is important" deconstructing the … [Read more...]