Archives for 2013

Point-Counterpoint GoldieBlox

Welcome to our new Point-Counterpoint series. See a topic being debated on the interwebs that needs a point/counterpoint view involving media and marketing's impact on kids?This is an uneven example, … [Read more...]

Reach and Teach: Get to Know the People Behind the Products

Dec. 5, 2013 Amy's Note: For more Shaping Youth posts I've written about Reach and Teach's Global Goods That Do Good and "10 under $10" finds, as well as  year round positive picks for kids like New … [Read more...]

Dot Complicated: Holiday Media Management

Nov. 19, 2013 Ditch the tantalizing Instagram food shots and showy status updates. Halt turkey tweeting. Spare the live streaming of the family fest. MAYbe use the Pinterest prep cheat sheets if you … [Read more...]

Toys R Us Throws Mother Nature Under the Bus In Prankvertising

Nov. 8, 2013 Update! Colbert gives a ‘Tip of the Hat/Wag of the Finger in his Nov. 6 edition, Forbes adds a resource roundup of the backlash among moms, (though I'd add it's not a gender issue as dads … [Read more...]

Take Back Halloween: Debunking the Mythology of Market Demand

Update Oct. 22, 2016 Check out the new 2016 Take Back Halloween Costume Contest! (deadline to enter  11-6-16) And...in case any hipster parents are mumbling "what's the harm it's 2016, lighten up, … [Read more...]

Upstanding Is A Force Field! Feel The Anti-Bullying Gravitational Pull

Oct. 23, 2013 May the anti-bullying force be with you, upstanding digital citizens…The month of October, once known for autumn leaves, pumpkin patches and Halloween, is now sharing time with newly … [Read more...]

Melanie Klein’s Body Collage Work With Teens: Proud to Be Me

Oct. 10, 2013 All this week I’ll be shining the spotlight on “inspiring minds you’ll want to know” in our “All Things Girl” series celebrating the Girl Effect  taking place worldwide this Friday, Oct. … [Read more...]

SureFire Girls: Life Literacy For Teens in a Power-Packed Conference

Oct. 8, 2013 As the parent of a teen graduating high school, spring was like a surreal montage of college tours, anticipation, excitement and questions swirling in my brain.Did I give her enough savvy … [Read more...]

Brave Girls Want To Put Media On A Different Frequency!

Oct. 10, 2013 Update: At the end is a newly minted press release/activities update, and this great post by Adios Barbie crams a lot into a small package involving some of the partner organization … [Read more...]

The Girl Effect is Rising: New “Girl Declaration” Gives Voice to MDG 2015

Oct. 6, 2013 While we count down #11DaysOfAction in October with our friends at Day Of The Girl Summit leading up to the second annual U.N. International Day of the Girl, October 11, 2013 with this … [Read more...]

Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the … [Read more...]

Brave Girls Want: A Movement, Not a Moment.

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the … [Read more...]

Back to School: Using Branding as a Media Literacy Lesson

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught  red-handed with their marketing machinations of hawking sugar hydration to … [Read more...]

Navigating Boy Culture With Masterminds & Wingmen

Aug. 30, 2013 There are certain overused terms pervasive in our media culture that jolt my critical thinking radar into high alert skepticism: ”parenting expert” is one of them, and “bullying … [Read more...]

“Brave Girls Want” Marissa Mayer to Lead, Not Follow

Aug. 22, 2013 Yahoo CEO Marissa Mayer has posed a vast public health problem in the latest edition of Vogue……Literally and figuratively.That can be a good thing if it helps ignite a media conversation … [Read more...]

Back to School With A Healthy, Green Spin On The Freshman 15

Aug. 19, 2013 Turning negative media messages into positive, purposeful pursuits is what Shaping Youth is all about, so the newly launched "Freshman Green 15" project from Teens Turning Green.org fits … [Read more...]

Will Kids Reconnect With Nature…At School?

Aug. 7, 2013 “Wait, didn’t we already DO this?”That’s the refrain I hear constantly among parents, whether it’s supporting environmental education legislation, or getting junk food out of vending … [Read more...]

The Tooth Fairy Is Not A Brand. Parents…Arise!

Aug. 6, 2013 Update!  Honored to be accurately quoted in this pithy parenting prose by Heidi Stevens in The Chicago Tribune's thrilled to see all the parenting pushback on Twitter that CCFC put … [Read more...]

National Assoc for Media Literacy Education: Amy Jussel, Resource Roundup

July 8, 2013 Gearing up for speaking at my first ever National Association for Media Literacy Education (NAMLE) conference this coming weekend, I’m taming butterflies as I’m honored to be on a … [Read more...]

Marketing Tactics Undermine Parent Authority: Moms Not Lovin It.org

July 8, 2013 Update: Join the #MomsNotLovinIt Twitter chat about McDonalds and other fast food giants specifically targeting kids of color, and the new study in Journal of American Medical Assn on … [Read more...]