Archives for September 2013

Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]

Brave Girls Want: A Movement, Not a Moment.

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the tipping point to “take back the media” coming from individuals, en masse! Tomorrow, the Brave Girls Invade Times Square campaign will be featured as the IndieGoGo crowdfunding … [Read more...]

Back to School: Using Branding as a Media Literacy Lesson

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught  red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]