Archives for January 2015

Reading Between the Lines: A Media Literacy Education in Domestic Violence

Jan. 30, 2015 For the first time ever, the NFL will air a pitch perfect, poignant PSA by No More.org against domestic violence that resonates on multiple levels and can be used as a tool to uncork important conversations even in the classroom. Scripted with powerful realism, brilliant visual execution and based on a compilation of authentic 911 calls, this amazing PSA is a … [Read more...]

The Hashtag Bowl: Media Literacy Opportunities (Pt 2)

Jan. 30, 2015 Whether it’s using hit movies like Frozen as an icebreaker to talk about social shunning, bullying, social emotional tough stuff or Super Bowl ads as learning tools to ferret out what’s REALLY being said, sold, packaged, and presented at every age and stage, Shaping Youth is all about leveraging pop culture touch points as ‘teachable moments’ to instill critical … [Read more...]

Homework? Super Bowl Ads and Media Literacy

January 27, 2015 After updating prior Super Bowl posts about the persuasion, impact, influence, and latest trends in Super Bowl Ads, (including this new NFL PSA against domestic violence) it's imperative to also call out the "repeat offenders"...corporations that consistently produce toxic imagery and narratives in spite of criticism to elicit brand change.Two standouts are … [Read more...]