CCFC: A Positive Pick, Even When Calling Out Negative TOADY Toys

ScreenDilemma

Dec. 4, 2012 No question I continue to land hard on watchdogs that aren’t woofin’ when it comes to media and marketing’s impact on kids, but nobody does it better than Campaign for a Commercial Free … [Read more...]

Stop Texting While Driving: Will People Learn To Steer Clear?

ATT it can wait

Sept. 19, 2012 "It can wait." Really. Txt me l8r, k? 4now, Jst Drv!Today National Organizations for Youth Safety (NOYS) team up with mobile giant AT&T to implore all ages to take the pledge to … [Read more...]

Mattel’s Manipulative Monster High Marketing Machine: Unkind.

MH Nefera Doll

June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents … [Read more...]

Visa Spending Survey Invalidated: Stats Are Bogus, Yet No Retraction?

May 30, 2012 Before we ramp up with the next surge of ‘graduation spending’ stats or infographics citing what ‘media’ deem to be ‘credible sources’ without diving deeper into fact checking, I’d like … [Read more...]

How to Drive STEM Careers By Making Math Relevant and Fun!

ShopGirlsHouston

March 29, 2012 Good luck to our friends "The Shop Girls" the only all-girls teen team at the Shell Eco-Marathon in Houston this weekend, and congratulations on today's public radio interview, "Cars … [Read more...]

Miss Representation Sparks Change As a Film, As a Movement

miss rep football

Ready for Feb 3, 2013? Miss Rep will be at it again. Here is the new list of 2013 Twitter handles for advertisers, just use the #NotBuyingIt hashtag on Twitter to make a social media statement … [Read more...]

It’s Veteran’s Day: If I Have To Tell You One More Time…

amy mccready bookcover

Nov. 11, 2011 As schools let out for the Friday Veteran’s Day holiday, I double-dog dare you to ask each child why they get the day off and submit the answers here for a positive parenting … [Read more...]

Sesame Street Takes On Bullying in Shows, Talking Points

big bird bullied

Oct. 18, 2011 “Look at those feet!” Big Bird is told. “They’re ridiculous!” --“They are?”As he tries to get accepted into the “Good Bird Club,” he shifts from “happy to be me” to hanging his feathered … [Read more...]

Deconstructing Spongebob, Pt2: A Preschool Parenting Lens

deconstructing spongebob

Sept. 20, 2011 In part one, the prelude to this post, I tried to frame the notion of critical thinking skills as a sphere to hold up to the light and rotate slowly instead of banging out opinions in … [Read more...]

Deconstructing Spongebob: Reasoning, Research, & Critical Thinking

baby mktg-ccfc

Sept. 19, 2011 “So, Amy, whose side are you on with the pundits talking and the press reporting about the new University of Virginia Spongebob research?” Whaaaa? Sides? Really? That's cartoonish, … [Read more...]

Girl Caught: New Moon Girls Slams Sexualization of Kids

new-moon-girls-300x105

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In … [Read more...]

CCFC Puts Energy Into Cleaning Up School Commercialism

scholastic coal2

May 16, 2011 Continuing our ‘positive picks’ series on media and marketing that matters, a gigantic ‘Howard Beale’ style shout from the windows “w00t!” to champions of change at CCFC, Campaign for a … [Read more...]

Using Media With Mindfulness

fish hook

Update Oct. 23, 2014 It's Halloween season, so why not scare up some frighteningly surreal drug references in the toy aisle, like...I dunno...a meth lab Walter White Breaking Bad Doll at Toys R Us? … [Read more...]

Power of Play Pt3: Active Video Games In Schools?

P1020177

Feb. 15, 2011 “What if…?” Those two words have ignited innovation for centuries, so what better way to harness the Power Of Play than pairing health science thought leaders and industry entrepreneurs … [Read more...]

AHA & Nintendo: Tag-Teaming Innovation To Get Kids Moving (Pt2)

power of play bingo

Feb 3, 2011 When I was invited to attend the “Power of Active Play” summit hosted by the American Heart Association and Nintendo, my synapses were firing in Howard Rheingold mode, wondering if this … [Read more...]

Behind The Wheel Texting: What Works to Drive Behavioral Change?

derek baird

June 8, 2012 Yes, the Glee/Quinn texting while driving accident episode was unrealistic in bounceback/outcome, but I still like the attempt at 'embedding' messages into programs for awareness. Here's … [Read more...]

A Viral Awww…For Dog Lovers; Shepherding Media Literacy: NULO

Nalu & Kai 007

Dec 23, 2010 I have ‘holiday head’ which means despite important breaking media news on net neutrality, the FCC, and strong outcomes of public opinion polls involving Do Not Track consumer demands, … [Read more...]

Selling Insecurity For Profit, Telling Kids Creativity Doesn’t Count?

iron man

October 26, 2010 I’ll recap Spark Summit takeaways soon, but with Halloween around the corner, I have a few timely tidbits that go beyond the need to Spark Change over sexualized costumes and look at … [Read more...]

KFC’s “Assvertising”–A Double Down of Unhealthy Cues

kfc-fb

September 22, 2010 Would you like a sideorder of sexualization with that heart attack? If the excess sodium from KFC’s Double Down innuendo-laden sat fat monstrosity doesn’t raise your risk factor … [Read more...]

FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

Scott Traylor

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess … [Read more...]