Using Media With Mindfulness

Update Jan. 14, 2016 Fame focus...don't bite the hook! Adding this excellent post by Ryan Holiday of the NY Observer calling out the recent Rolling Stone ratings raunch along with a slough of infamous examples of "shamelessness." It has a "spot on" tenor and a downright visceral headline: "This is the Hollowed-Out World That Outrage Culture Has Created" Yes. Yes, it … [Read more...]

Motrin, Media Mamas and Twitter Tirades: Marcom Blunders Redux

“When will they ever learn? When will they eeeeeeeever learn?” With apologies to Pete Seeger this media mama is having a déjà  vu moment blinking back to the corporate missteps of Target underestimating the social media sphere and choosing not to acknowledge “alternative media’s” customer concerns. Same song, second verse, only … [Read more...]