Bratzillaz, Novi Stars, Monster High: Same Sexualized SnoreFest

Update April 7, 2015 Toy Joy! New offerings upending the toy industry to send healthier cues to kids: Lottie Dolls, GoGoSportsGirls, and now this new Kickstarter, Ember World adventure dolls, highlighted in this post.  July 12, 2012 It's ironic that with over 900 cable networks choice is sorely lacking, as copycat formulaic media producers churn out new Reality TV genres … [Read more...]

Smart Girls At the Party.TV: Interview with SNL’s Amy Poehler

With eight seasons of Saturday Night Live under her belt, I automatically thought SNL actress Amy Poehler's new digital TV series would be a spoof or a sketch by the screenshot alone! I mean, c'mon, as a name generation branding gal, somehow seeing Smart Girls + Party + Barbie in one princess-pop logo was almost too much to bear. My bad... Amy Poelher's intent is to … [Read more...]

New Moon’s Rising For Girls Media: Orb28 For Teens 13-15+ (Part 1)

Orb28 Let's see: Orb: "A sphere of influence, a collective body"...28: numeral referring to the moon's cycle...New Moon: lunar phase when the moon orbits between the Earth and the Sun; Moon: a symbol of womanhood... Okay, I'm beginning to get it now...As a name generation gal, I tend to dissect etymology for sport, but I admittedly glossed over New Moon Girl Media as simply … [Read more...]

Facelifts for Kiddie Characters: Rebranding ’80s Icons?

Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my time. From Peanuts to Barbie, I 'get' that mega-brands need to stay au courant... I’ve admittedly had a hard time tapping into specific analysis of what’s irking me most about … [Read more...]