Fighting Fire with Fire: How Would YOU Counter-Market Vaping?

June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their audiences early and often. (Here’s how I use marketing tactics to sell 'reluctant readers' on reading for fun, or getting kids to 'eat green' by using Shrek against junk food drek … [Read more...]

Gaming: A Battle Over Anorexia In World of Warcraft

June 7, 2014 This coming week I’m attending the colossal gaming #Gsummit in S.F., a four-figure fee fandango (won in a drawing) that I’m eagerly sweeping my slate for in order to learn from ‘the biggies’ how large scale gaming and gamification can impact behavior change, physical/mental and social-emotional environments, education, imaginative play, and even widespread public … [Read more...]

Culture Clash: STD App’s Naming Gaffe Goes Viral

July 19, 2014 Update: Mahalo and 'Ho'omaika'i 'ana (thank you and congratulations) for the corporate social responsibility exhibited by the Hula app founders and developers who have officially renamed their HIV/STD testing results app "Healthvana" as promised for a mid-July reveal! (more news here and follow up story to come)  May 6, 2014  30 days later, AP NewsBreak/The … [Read more...]

Stop Texting While Driving: Will People Learn To Steer Clear?

Feb. 4, 2015 Update! Tomorrow on Blog Talk Radio, impaired survivor of texting and driving Liz Marks shares her truth in a powerful show to get teens to LISTEN about putting down the phone. Lauren Galley of Girls Above Society hosts, with special guest and Shaping Youth ally Diana Graber of Cyberwise.org. Important topic that impacts us all. I plan on tuning in with my teen and … [Read more...]

Playnormous Health-Edu Games Offer FREE Monster iMacs!

Sept. 1, 2009 How do you improve K-12 student’s health knowledge, inspire creative writing, support eco-values of refurbished technology, and use whimsical hand-painted art of animated monsters to reach and teach? Launch a Playnormous custom-contest of amped up art that looks like it crawled out of a Pixar flick! Our friends at Playnormous (makers of the award-winning … [Read more...]