“Better for You” Foods in the Snack Aisle?

Mar. 8, 2009 "Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor," reads the Popchips all natural bag I’m chomping on from a Costco impulse buy... Gotta hand it to ‘em, as a copywriter, this verbiage appeals, and, after trying Popchips at the Teens Turning Green summit (where Whole Foods Markets provided the goodies) … [Read more...]

Deconstructing the “Eat This, Not That” Book for Kids

Feb. 22, 2009 It’s Sunday, and I rarely post on the weekend, but I have to say, I’m having a book for brunch, digesting and devouring the Eat This, Not That! For Kids by David Zinczenko with Matt Goulding of Men's Health. Eat This, Not That pulls kid-friendly fare off the menus of  "sit down" restaurants (which make up one-quarter of our meals but account for more than … [Read more...]