Biggest Loser? Healthy Eating. Weight Loss Is Not Entertainment

May 3, 2016 Update Medical communities and studies on metabolic measures should skew headlines into bold "I told you so" moments given that many have wagged about this show doing 'more harm than good' for years, yet producers bring it back time and again, knowing profit over public health reigns supreme. "I'm surprised someone hasn't died yet" should have been at least a … [Read more...]

A HUGE Opportunity: Don’t Blow It ABC Family (Pt 1)

June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.”  ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of HUGE a new series that plops over-sized youth into a weight loss camp amidst a global obesity conversation...(premieres Mon., June 28 on ABC Family) I’m thrilled mainstream … [Read more...]

Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!

Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but HAVE lost my ability to triple-check dates, as Amy Kalafa's schedule is equally zany as mine, and she's now flying in NEXT month to join us, so our 9-21 speaker is TBD. THIS … [Read more...]

America the Beautiful Documentary: See it. Support It.

Shaping Youth’s K-5 playground documentary in development, “Body Blitz: Media, Shaping Youth” should get a big boost of media ‘umpf’ and fiscal validation with the release of the new doc, America the Beautiful opening today in L.A. (theater listings/city slate here) and next Friday in S.F., S.D., and Las Vegas! I’ll be interviewing America … [Read more...]