Noah! Welcome to the Digital World, Baby! (PBS Early Learning)

June 16, 2010 Personal post today to welcome (in over 325 languages) Shaping Youth advisory board member Dr. Robyn Silverman’s new son into the world of global digital citizenship. Born: Mr. Noah Stone Silverman today at 8:25am - 7lbs 4oz. – 19” already making his premiere on Facebook, Twitter and Shaping Youth! What does this have to do with media and marketing’s impact … [Read more...]

She’s The First To Rock For AfricAid! Support Girls Education Worldwide

June 10, 2010 It’s ironic. As schools let out for summer and kids in the US fist-pump with glee that they’re OUT, there are young girls in Africa doing the same thing when they find out they’ve gotten IN to school via scholarship or fundraising to pursue an education. She’s the First.org is all about breaking barriers in developing nations to be ‘the first’ to achieve … [Read more...]

Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]

Refreshing Media Mashup: Using Library Cards for Freebie Fun!

June 4, 2010 It’s hard enough to get kids thinking about ‘summer reading’ when kids are gearing up to break loose from school for fun in the sun, but this cool idea prompting families into libraries to check out freebie ‘staycations’ is brilliant. You know how local attractions sometimes offer ‘free admission days’ that turn into hordes of over-crowded frenzied folks … [Read more...]

Age of Conversation & Kids: Digital Citizens v Snark Tanks

May 26, 2010 When I mention social media being part of kids’ identity, parents often cringe and squinch up their faces like I’ve force fed them BeanBoozled Jelly Bellies in pickle and ‘rotten egg’ flavor. Some parents perceive social media to be one behemoth danger zone of Facebook/Formspring/Game Chat/Text-fest "words that wound"---injuring kids like drive-by hit-n-run … [Read more...]