“Brave Girls Want” Marissa Mayer to Lead, Not Follow

Aug. 22, 2013 Yahoo CEO Marissa Mayer has posed a vast public health problem in the latest edition of Vogue……Literally and figuratively.That can be a good thing if it helps ignite a media conversation … [Read more...]

National Assoc for Media Literacy Education: Amy Jussel, Resource Roundup

July 8, 2013 Gearing up for speaking at my first ever National Association for Media Literacy Education (NAMLE) conference this coming weekend, I’m taming butterflies as I’m honored to be on a … [Read more...]

Brave Girls Want: Change. That’s Not Merida, Disney. Be Brave and Fix It

June 11, 2013 Update: Brave Girls Want.com is now live! Use the hashtag #BraveGirlsWant on Twitter and “like” the new Facebook site to add your voice and views on the impact of media and marketing … [Read more...]

Talking to Kids About Headline News; The Positive Social Media Lens

May 19, 2016 Update-Egypt Air With May being mental health month, and speculation underway as to air crash news being tragedy or terrorism, the "help kids feel safe" touchpoint is falling flat for … [Read more...]

ACEs Wild: Flip the Brain Script on Adverse Childhood Experiences

1-15-14 Update: Two more impt studies to add, this study via Chicago Policy Review on how African American urban youth respond to life event stress, and this new urban youth lifestyle study … [Read more...]

Using Media With Mindfulness

Update Jan. 14, 2016 Fame focus...don't bite the hook! Adding this excellent post by Ryan Holiday of the NY Observer calling out the recent Rolling Stone ratings raunch along with a slough of … [Read more...]

Shaping Youth is Expanding: Sneak Peek and Needs Please?

Feb 22, 2011 Breaking into The Power of Play series for a sneak peek into what's occupying so much of my time...expanding Shaping Youth's web presence. No secret that I’m a media maven that's media … [Read more...]

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking … [Read more...]

October: Marketing Month For Mind-Body Health

Oct. 1, 2009 As a compelling touchpoint for Health Literacy month, which includes  October’s Domestic Violence Awareness programs, RespectRx reminds, "15.5 million children in the United States live … [Read more...]

Filmmakers Amy Kalafa and Amy Jussel Team Up Oct.20!

For those fed up with junk food in school lunch programs come stir up a recipe for change, as Shaping Youth once again hosts our “screen a movie, make a difference” film fest, this time … [Read more...]

P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded

Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks … [Read more...]

Get Greens For Your School: Free Idea Hamster Here to Help

Free ideas for the asking, folks! It’s not every day you see me donating brain time for a grant tied in with corporate sponsorship, as I can smell a wellness PR ploy a mile away…but the … [Read more...]