Youth Say Anti-Vaping Ads, Most Initiatives Miss the Mark

July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the branding could be so off the mark. I’m a huge fan of the former Truth Initiative campaign that used a ‘lift and reveal’ tonality of covert, corrupt tactics spotlighting the … [Read more...]

Tips For Handling A Real Life “Sue Sylvester From Glee”

Update: April 2, 2013 Given Mike Rice's conduct berating players at practice captured on cam and sent all over the social media airwaves w/Rutgers news today, I have to reprise this post to remind that this DOES happen at the high school and club level on teams as well, as I can attest to firsthand. Despite life skills and tips from the Positive Coaching Alliance, I've … [Read more...]

Bottom Feeders Like American Apparel Need Whacked in the Assets

Feb. 9, 2010 Update: Almost 1000 signatures already & expanding global on ipetitions now! Join in! Orig article 2-2-10: "Confident about the junk in your trunk? Show us your assets! Post a photo of your booty's best side for judgment,” invites American Apparel in their latest sexist slop. Yep, they've launched their new ad campaign to “search for the best bottom in … [Read more...]