Take Back Halloween: Debunking the Mythology of Market Demand

Update Oct. 22, 2016 Check out the new 2016 Take Back Halloween Costume Contest! (deadline to enter  11-6-16) And...in case any hipster parents are mumbling "what's the harm it's 2016, lighten up, people" I'm adding this "What about the boys" reminder which is wince-worthy realizing I've been covering this topic for so long, and this  study on sexualized body image and … [Read more...]

Packaging Boyhood: What About BOYS Halloween Costumes?

Oct. 25, 2016 Update: Given that media is slowly giving more coverage to the impact of body image on boys, including wee ones as young as six years old being 'fat-shamed' and toddlers even at age three, it seems sites from WebMD to health platforms are finally beginning to 'get it' that boys are being impacted with buffed boy cues and puffy superhero abs too! Choosing a … [Read more...]