Harry Potter Alliance: Using Pop Culture Pervasiveness Positively

July 17, 2011 No, I haven’t seen the Harry Potter grand finale yet.Yes, it’s been covered from every angle, dominating Twitter streams, Facebook status lines and yielding the largest weekend box office on record with one out of four tickets sold going ka-ching for the wizard boy.And maybe it'll be worthy of the 3D hyped up media zeal, but like the Twilight series or any other … [Read more...]

Saved By The Well and Dream Village: Perfect For World Water Day

Mar. 22, 2010 Awhile back I wrote about the ‘virtual walk’ for World Water Day to raise awareness of those in water-stressed regions who often walk six miles or more to bring water to their villages. When kids brush their teeth with gushing faucets on, or we wash our pets, cars, hair and dishes with ease, it’s hard to remember that over a billion people don’t have access to … [Read more...]

ALLY Awards: Architects of Change Amidst Brands: Tween Town Hall

March 12, 2010 Today I soared through my first ever Virgin Airlines’ experience bemused by two giddy tween girls excitedly chirping to their mom about the pink and purple “mood lighting” befitting a nightclub and the free WiFi and touchscreen inflight services, as she flashed me one of those, “Where do these girls hear this stuff?” mutual-mama looks. I wanted to ask if they … [Read more...]

“Consuming Kids” Is Now Available For YOU To Host A Screening!

April 24, 2009 Back to our green media focus in a minute, since we're all trying to figure out whether somethin' can be done about all this consumption? But first, here's some fabulous news for change agents out there. Just in time for our Consuming Kids screening and powerhouse panel tonight in Berkeley, (and again  Sun. 4-26 in San Jose and Tues. 4-28 in Palo Alto) MEF , … [Read more...]

Shaping Youth Teen Team Reflects On Disneynature EARTH Premiere

April 22, 2009 Talk about a ‘circle of life.’ Disneynature, the first film label to be released by Disney in 60 years, truly DOES represent a full rotation of EARTH, by going back to their studio roots of documenting extraordinary wonders rather than ‘imagineering’ them all themselves. Sounds as refreshingly authentic as a Susan Boyle discovery, with high profit potential … [Read more...]