Earth Day: 40 Eco Links Worth Recycling to Friends

April 20, 2020 Update: (How often does that happen 20-2020?) 4-21-2020: Amidst the "Contagion" concerns of COVID-19, take a moment to imagine what POSITIVE CONTAGION taking action on climate change could look like... Here are just a few ways to engage and inspire kids with green media to advocate for our planet's future! 4-20-2018 update: I'll spare you the countless … [Read more...]

Back to School Supplies: Which Retailers Make the Green Grade?

Sept. 6, 2009 You’ve all seen that Staples ad with the prancing papa gleefully sending his offspring back to school, right? Well, now it’s time to see if Staples is one of the big box retailers that ‘made the grade’ in Forest Ethics’ annual 2009 green grades report card, evaluating the multi-billion dollar office supply sector. Not everyone has a ‘mobile app’ to make … [Read more...]

Consuming Kids: Selling Value As A Virtue

July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and techno-media holding steady. (Reminder, we’re screening Consuming Kids again at my place on Friday, so RSVP, it’s free!) When I interviewed Mike Berenstain of Berenstain Bears, he … [Read more...]

Reverse Trick or Treating? Isn’t That, Um, Marketing?

As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]

NCLI Act: Nature Crusaders Earn Environmental Education A Win!

Woohoo! We did it! Cue the wolf howl, folks! Eco-literacy just won Congressional approval as the NCLI Act passed with bipartisan support for environmental education in classrooms by a vote of 293 to 109 yesterday! We’re ‘not out of the woods’ yet, but at least we’ll still have woods to consider if we combat 'nature deficit disorder' and teach kids … [Read more...]