The Girl Effect Goes Global: International Day of the Girl

Oct. 10, 2014 Update! In just two short years, look at the momentum of the International Day of the Girl and all that's being accomplished with fresh, new voices in the media mix. Congratulations to Malala Yousafzai and Kailash Satyarthi for winning the Nobel Peace Prize. At only 17, Malala is the youngest recipient EVER, and recognizing both a Pakistani and Indian sends an … [Read more...]

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]