Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]

Deconstructing Gaga: Through the Lens of 100 Youth

Mar. 29, 2010 Whether you’re Gaga for Gaga or your emotions run toward dropping the last letter (ahem, cough) there’s no doubt her one billion online video views ascending her from bland to brand have given this top selling recording artist much to celebrate beyond LadyGaga's 24th birthday yesterday. Mea culpa on missing the mark for a full-fledged youth roundup of “lil’ … [Read more...]