Gaming: A Battle Over Anorexia In World of Warcraft

June 7, 2014 This coming week I’m attending the colossal gaming #Gsummit in S.F., a four-figure fee fandango (won in a drawing) that I’m eagerly sweeping my slate for in order to learn from ‘the biggies’ how large scale gaming and gamification can impact behavior change, physical/mental and social-emotional environments, education, imaginative play, and even widespread public … [Read more...]

Virtual Reality Meets Health2.0 For Kids Wellness & Therapy

Oct. 9, 2009 Once upon a time in my former life as a creative director and copywriter, I was asked to create a compelling headline for a learning simulation  where young Stanford law students could practice on an interactive CD leading them down different paths of evidence and ‘what ifs’ rather than risk oopsie moments with humans. This was long before the days of snazzy … [Read more...]

In Bed With Branding: Virtual Worlds Pair With Children’s Hospitals

May 3, 2009 What's with all the children's hospitals partnering and news-making so much as of late? This spring, “Operation Teen Book Drop” gave bed bound kids across the country over 8000 titles from young adult book publishers to support Teen Literature Day, sponsored by YALSA, readergirlz, and GuysLitWire. A tad earlier, Dell Children’s Medical Center in Texas became … [Read more...]