March 5, 2010 What's on the minds of tween girls' today? We're about to find out next Saturday at the Tween Girl Town Hall as 150 girls age 8-14 clamor for FREE swag bags and freebie finds from sponsors eager to hear their points of view. Hosted by marketing consultancy and tween social networking site AllyKatzz.com, creator of the inaugural Tween Summit (photo gallery … [Read more...]
June 3, 2009 While I was at the Ypulse Youth Marketing Mashup, the last two days, this "Interview with Shaping Youth Director" (aka yours truly) posted on The Girl Revolution. Here's (Part One) and (Part Two) which I'm just seeing now...It's very strange being the 'interviewee' rather than the interviewer! It all came about when a student from Philadelphia in Professor … [Read more...]
“What do young people want in mobile? Text. Voice. Alarm clock,” Antti à–hrling, the co-founder of Blyk, mused… What else? Free. And man, do kids want free... Blyk, (pronounced 'blick', YouTube video here) offers 217 texts and 43 minutes free to 16-24 year olds in Europe...The quid pro quo trade-off of minutes for marketing? Try a 29% … [Read more...]
Aug. 7 update: New podcasts for ISIS and MobileVoter links at the end. If you still think Cha-cha is a dance step and Isis is a bird, it’s time to mobilize your mindset and get a glimpse of mobile youth trends and teen texting so you're fully abreast of The Next Great Thing. Kids literally have helpful information at their fingertips just a keycode away, whether … [Read more...]
“There are people who believe that for-profit marketing and non-profit youth media or education can’t exist in the same place. I disagree. That’s part of the reason why I call these events ‘Mashups,’ said YPulse founder Anastasia Goodstein. “They pull together people who don’t normally attend the same event.” Whoa, I’ll … [Read more...]
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