This is Odeo’s global social-media query to the classic teen phone opener, “what are you doing right now?” Sarah’s eating a burrito, Johnny’s picking his hangnails…sheesh, who cares? The candor and minutiae astounds…But kids can’t seem to get enough about peer whereabouts and happenings, and they’ve always been quick to pounce with a ‘hey’ the minute they find their friends online.
Now, they can keep a record of where their friends are, what they’re doing and when they did it, via web-phone-text-IM integration. Privacy? Teens tracking “trends-n-friends” in a nowhere to hide world of virtual voyeurism and cyber transparency could care less…Eery.
I don’t even like those dang traffic cams that make me feel like Big Brother is watching me snarf a banana en route to a client meeting. Youth culture loves a good communal media shower, so I’m all washed up when it comes to being ‘hip.’
Privacy settings seem to be the key element here for a parental exhale; the mobile-social aspect is similar to Dodgeball which has caught on in 22 cities already.
Other online communities ramping up via mobile include the marketing monster of mPulse Media, trends of musicians sending voicemails to fans via SayNow and the booming handheld location tracker, Loopt, newly juiced from a deal with Boost Mobile and their oh, so teen tag, “Where you at?”
Whether it’s MySpace Mobile or ANY social networking, parents need to be aware it’s no place for naïve hands of younger siblings…Media literacy needs proven, and those ‘friend of a friend’ opt-in features and ‘auto-alert locators’ require savvy at ALL ages.
There are also some exciting new mobile applications like Jangl that parents might love.
As for Twitter being the amusement du’ jour, who knows…LifeHack conveyed how Twitter could be used productively, and the Twitter Blog will tell whether it shifts social sculpture on the internet, or is just another ‘cool app’ to glom onto for awhile.
As always, stay tuned…the ‘third screen’ may be the smallest yet mightiest impacting kids…