The birth of our Age of Conversation eBook coincides with the birth of my daughter, July 16th…wow, go figure, quite appropo!
Happy ‘birth’day to all my co-authors, who generously participated in this global social media experiment to benefit Variety, The Children’s Charity!
Next Monday, our eBook goes live, hot off the press, courtesy of creators Drew McClellan and Gavin Heaton who spearheaded the worldwide collaboration of 100 marketing gurus in a huge probono ‘open source’ creation that is now available hardbound, paperback and pdf file. Special thanks to David Armano for the cover design and the cool techno-gurus at Lulu.com.
We’ve all been so jazzed about contributing our (divergent) perspectives that we’ll be co-authoring ANOTHER one on a different topic NEXT year (count me in, guys) to keep this ‘goodwill hunting’ going! I truly believe this will enable thought leaders throughout the globe to piggyback on snippets from marketing and media mavens at a very nominal cost to inspire great deeds…
Not one penny of profit will be taken from this generous effort, including eBook purchases by the authors themselves. (yep, dat’s right, we don’t even get a free copy, and I embrace that) Variety, the Children’s Charity receives 100% of our book profits, and you can contribute more if you wish, we’ll be designating the funds to the native countries of our authors. Goal? $10,000 for the charity! I LOVE this passion of ‘paying it forward’ where we all support a cause enough to give of ourselves completely with no strings, no perks, no quid pro quo, no nonsense. Yay!
Branding and intellectual mindshare melding with cause-marketing and positive thinking? Hey, that’s what Shaping Youth is all about!
Topics from these marketers? All over the board…From the role of mobile devices and mobile marketing and the influence it has on conversations, to the relationship renaissance of thought democracy, forcing us to re-think the definition of brands, marketing and how we think about “consumers.”
My chapter? (predictably, youth-based):
“Mommy, why is that lady licking a beer bottle? —Ethics & Accountability in Advertising.”
Our “come get the book” post is unavail until 7 am Eastern time (July 16) but I just wanted to send a ‘prequel’ to industry mavens who support this worthy cause.
I’m hoping they’ll announce it at the YPulse Mashup on July 16th, since their summit is all about youth marketing, and this is for a youth cause!
Here’s my stellar list of co-authors in The Age of Conversation:
Roger von Oech
Tony D. Clark
Kimberly Dawn Wells
John La Grou
Dr. Graham Hill
S. Neil Vineberg
Any corrections, people? Let me know! So excited to be teaming with you on this! New Release Costs as of 7/16/07: When we publish the storefront, the book prices will be as follows:
e-book: $9.99 ($7.99 going to charity)
Paperback book: $16.95 ($8.10 to charity) Hardback book: $29.99 ($8.55 to charity) Obviously the e-book is the most affordable/efficient (and environmental) means for mass distribution and maximum charity benefit. Word has it the visuals, graphics and web pages are stellar, so it’s not just your average ‘text file.’ Yippee! (Lulu is grand)
Just a reminder – no author or editor is making one penny on this book, in any format. Gavin and Drew are personally covering the set up charges etc. at LuLu.com.
p.s. Gavin is putting the finishing touches on www.AgeofConversation.com – a blog that will capture the story of how the book came to be, link to the store and to all the authors.
“Variety the Children’s Charity is dedicated to promoting and protecting the health and well-being of children around the world.
Through our network of 50 Tents (or Chapters) in 14 counties, Variety reaches into communities across the globe to offer financial assistance and services to children and organizations that serve children with special needs. Through hard work, thoughtful stewardship, and single-minded focus on the needs of the young, Variety strives to make a lasting difference in the lives of children, their families, our communities, and the world…one need at a time.”
Variety International Convention May, 2008–Auckland, New Zealand