Shaping Youth BETA BLOG

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to)

A welcoming ‘first day?’ Hardly. This is classic online product placement meets mean girl drek in “First Day: The Series,” an abysmal branding collaboration between  K-Mart and Alloy Media. “A new series from the executive producers of Pretty Little Liars” made me wince,  knowing full well that Alloy isn’t exactly on my BFF list (per my piece about their Gossip Girl show) And that they’d be bringing their behavioral blights on the trashy media landscape to relentlessly push their vapid values via digital engagement to kids.

I suppose I should be relieved this horrid absurdity is limited to a ‘merchantainment’ digital ditty rather than a full blown TV series, but they’ve hit a new low by giving us a snapshot of “what’s wrong with our culture” in a handy compressed 8-series, 8+minutes each episodic, which enables them to skirt the FTC rules of product integration by taking it online to target kids with snark, sneers and oh, yes, LOTS of sales pitches. Careful retailing industry, branding backlash could cost you even more in this recession.

Lest you think I’m exaggerating the teencentric crud and cues, here’s a transcript of some of the opening dialog, as the bonafide mean girl upends her older sibling in her own “pathetic” home: “First day of school determines who you’re gonna be friends with, which determines if a guy is gonna like you which determines if you’ll ever be kissed, because after awhile you build it up and you get all nervous, until you’re 25 and totally unkissable…and…” Yadayada. Trust me it gets even worse. (more…)

August 31, 2010 “Be you!” Riiiiight.

In a media environment that cynically exploits how to act, what to wear, why to buy and who to be, girls are repeatedly told to “be themselves.”

GirlsHealth has a perky “Be healthy. Be happy. Be You. Be Beautiful” site.

Girls Inc is “inspiring girls to be strong, smart and bold.”

Jess Weiner is “Creating A Nation of Confident Women and Girls.” Courtney Macavinta’s holding RespectRx rallies. Rosalind Wiseman is “creating cultures of dignity,” pairing mother/daughters in a Dove Go Fresh sponsored “Girl World Tour” tackling girls’ relational aggression…

…AND in two weeks,  Curse of the Good Girl author Rachel Simmons is coming to the Bay Area with “Be You! The Real Girl Tour.” (here’s my prior interview with Rachel when Curse of the Good Girl launched. Sounds like a heckuvalotta girlpower eh?

It’s actually just a teeny weeny course correction in a rip-roaring, ever-changing sea, as these leaders help girls navigate away from pop culture icebergs running them aground in today’s media messaging and marketing environment. In fact, my first reaction to hearing the phrase “Be You” was “fergawdsakes they’re TRYING, but it’s easier said than done!” (more…)

August 28, 2010 A funny thing happened to me on the way to the ER…

Nope, no sidejokes or ‘this is your brain on media’ digital detox or social media exodus warning, just a true story and a few thoughts on what happens when one ‘goes dark’ without trying…

I had some profound life lessons imparted to me this past week in my mandatory ‘AFK’ mode (away from keyboard) ‘going dark’ literally and figuratively, fighting a wicked migraine induced amidst wacky Bay area weather. (riding the fog rollercoaster from lap blanket chills to 98 degree S.F. heatwave)

Like most of my upendings, I try to find useful tidbits to learn from, and in this case, hand down the experience to my teen, in real life media management meets medical advocacy mode, applicable to personal health AND media moments (the loss of control/regain of stability, and the lather rinse repeat cycle). It got me thinking about the whole ‘unplug yourself’ media exodus that seems to be bubbling up from people’s overuse of media sans personal boundaries. (more…)

August 19, 2010 Today is World Humanitarian Day and I definitely needed this inspiring humanitarian video to gain some perspective on humanity. (fab 4 mins after the jump, and a how-to disable vid on Facebook Places too!)

I don’t know why anyone would give a flying fig about my whereabouts, but I DO know I’ve had my own personal safety blogger moments and am frankly unwilling to be bait for someone’s pranks, so color me incredulous when Facebook once again set my default geolocation settings far beyond “Only Me.” Not quite a Beacon privacy breach, but still danged arrogant if you ask me. Yep, I started out my morning of media moments wanting to ‘chuck it all’ and “go off the grid” on a digital hiatus from humanity itself.

From this morning’s Twitter tabula rasa/wiped slate data access vanishing act in Casper the ghost style to fiddling with how to disable Facebook’s “Places” location feature on their newly premiered check-in vehicle, I definitely needed a dose of “grouch be gone”  lest I take this great NYTimes article literally and “go outdoors and out of reach” pronto!

Everyone already knows I’m a fan of pulling the plug and dialing down the drama intermittently to get mindshare back and to put peer reality shows on summer hiatus but escaping from digital humanity on Humanitarian Day? Well, kinda ironic… (more…)

August 12, 2010 In part one and part two of my posts about ABC Family’s Huge premiere, I hoped to see the show evolve from the hope and promise of some stellar scriptwriter ‘attachments’ to actually being ‘attached.’

I’d like to say they ‘had me at hello’ but frankly they did NOT.

I’m not an ABC Family ‘teen soap’ fan of the shallow sniper-fire of frenemies and sexcapade shenanigans of the usual tripe, and to complicate matters, I’m a wellness advocate for kids’ physical, emotional, and social health. (more on why that juxtaposition isn’t a disconnect in part two)

As the summer winds down, it’s interesting to see how I’ve warmed up and ‘attached’ to this show like beach sand clings to a sunscreened bod.

Hearty applause to Huge for looking at the shallow signals of using weight as social currency in our collective psyches. (Our own Shaping Youth adviser, Dr. Robyn Silverman has a book coming out in October along these lines called “Good Girls Don’t Get Fat: How Weight Obsession is Messing Up Our Girls and How We Can Help Them Thrive Despite It”)

The media maverick in me LOVES dialog snippets like this week’s pushback from lead character Will at the ‘weigh in’ scales, “I just don’t want to be infected by this crap!” (good luck with that in our media culture, baby) But as a writer, my HUGE hurray is for getting inside the skin of characters and creating a solid, relatable piece of work. (more…)

August 9, 2010 Consider this a ‘preliminary post’ to address the Eminem/Rihanna video controversy that’s scorching the blogosphere with the Love the Way You Lie lyrics being deconstructed to a farethewell. (read the comments on EW’s music mix, Jezebel, The Guardian, an important one from the Gainesville Sun/GatorSports angle, and  CB, “where escapism can be smart” just to name a few)

Far beyond the flames of dysfunctional relationships and abusively unhealthy dating drama depicted in the video, the notion of media literacy deconstructing this conversation is an important one to uncork with teens, albeit a tough and potentially traumatic one.

I’m out of my league here, as I feel like it’s all hairsplitting when it comes to violence and abuse in relationships. To me, so-called “common couple violence” is oxymoronic at best (what’s ‘common’ about wailing on each other?) so that’s part of the ‘social norming’ backdraft I’d like to PREVENT entering the lexicon (or heads!) of developing teens who may take a media cue that “rough stuff is passion play”…Turns my stomach, really.

So, I have a call in to Susan Risdon, press liason for the NDVH National Domestic Violence Hotline in Washington and the Love Is Respect National Teen Dating Abuse Helpline to try to untangle the verbiage and lexicon that’s stymied many a social media conversation about what does and doesn’t constitute “DV.” (dating violence? domestic violence? can they be used interchangeably?)

When BOTH parties are sparring with verbal/physical toxicity, does this merit a different category than when the power-base of terrorism whirls through like a tornado coming from only ONE-side of manipulation, control and intimidation? These are the kinds of semantics that I don’t remotely pretend to know, despite having just read the upcoming book Tornado Warning by Actionist(TM) Elin Waldal, her own poignant survivor’s memoir of teen dating violence and its impact on her worldview and her kids. (more…)

Aug 5, 2010 Meet Sabore Ole Oyie. My teen’s about to, as is her BFF and BF.

Yep, this afternoon I’m bringing a few teens for a “reality show” not to be missed at the Global Leaders for Justice Innovation dialogues. (video of Sabore’s water access project after the jump)

Sounds heady, oui? I see it as an open, public opportunity to expose kids to what’s going on in the rest of the world without the media filter of American myopia or vapid celebrity gossip.

As I wrote yesterday, when 21 representatives from 13 different countries don their colorful native garb and speak their visions as change agents and cycle-breakers, the global interconnected influence has the capacity to give a much needed jolt and a bracer of exposure to the harsh realities taking place on the rest of the planet, with teens THEIR age.

When stories unfold from young girls staving off lion’s roars to reach water after grueling miles of dangerous terrain, teens sit up and listen. Fifteen year olds empowered to break free of the sex slave chains of human trafficking in India to survive and THRIVE anew? Jaw-dropping work akin to GEMS-Girls right here in the US…How can we best use media to make it matter?!  (more…)