Oct. 10, 2013 Update: At the end is a newly minted press release/activities update, and this great post by Adios Barbie crams a lot into a small package involving some of the partner organization efforts as well!
Oct. 7, 2013 Without a doubt, this week’s about “All Things Girl” as the 2nd annual U.N. International Day of the Girl on October 11, 2013 hosts a plethora of girl-focused initiatives and media movements to empower and inspire coast to coast.
From our partnership with the Brave Girls Want.com movement to ‘Take Back the Media’ in Times Square with positive messages on our crowd-funded billboard (none other than Brave original writer/director Brenda Chapman as an anchor sponsor!) …to Shaping Youth’s media sponsorship of the all new SureFireGirls.com life skills conference for teens in L.A. October 12, 2013 it’s an extraordinary time to hear the voices of girls and women rising to change the channel of media influence to a healthier, positive frequency which is smack dab at the core of our mission.
Now, that we’ve started to reach critical mass, “Brave Girls Want” to ask teens, friends and family all over New York City to put on their dancing shoes and help create a flash mob by Friday evening to unveil our Times Square billboard! Join over 20 of the partners and allies flying in to celebrate this social media spectacle that aims to Redefine Girly, ditch the deluge of ‘hottie and naughty’ narrowcast cues and reopen the crimped media messaging hose in a free flow blast of wellness. You in?
Our Brave Girls Alliance team believes it’s way past time for parents to pushback on the ‘so sexy so soon’ hyper-sexualized marketing that’s body-snatching kids out of their childhood…
We want to let toys be toys and expand brain plasticity with neuroscience benefits of free play rather than limit them…We’d like to see stereotypes upended with robust, diverse, inclusive, intelligent media that solves problems rather than creates them……And get back to imagination stations without walled worlds of “this is not for you” subtexts and absurdly gender-coded productization.
In short, we’re thrilled to bring our messages (and yours that were submitted!) for a very special Times Square premiere on the Day of the Girl, kicking off with the flash mob. It’s a collaborative, united display of Howard Beale, Network-style shout from the window fervor to champion change and say aloud, “I do not accept this.”
Brave Girls Want you to know you’re not just one voice, amplified.
This is the beginning of a strong consumer-driven, global movement to educate, innovate, and recreate smarter choices in the media and marketing industry.
It WILL sell. The tipping point is here…
Join us? The Brave Girls Alliance Manifesto:
We are here to ask media creators to expand their version of what it means to be a girl, and recognize our girls as whole, complex people and not as gender stereotypes. Stop profiting from selling girls short.
We believe that girls deserve better, because we know that the consequences to girls’ well-being are serious.
We ask media creators to rethink products in development and ensure they teach girls to be strong, intelligent, and adventurous.
We ask media creators to rethink branding that pigeon-holes girls into the lowest common denominator.
We ask media creators to elevate the elements that make the characters and narratives unique, instead of homogenizing the images and the merchandise.
We ask media creators to practice corporate social responsibility now. Take the sexy out of childhood. Reducing female characters’ value to being about physical appearance and nothing more damages girls.
As I wrote in this feature here, here’s a recap of my own Top 5 Reasons For Shaping Youth’s Partnership With Brave Girls Alliance:
1.) This is not a ‘one off’ billboard project, this is a movement of passionistas
2.) Brave Girls Want a call for corporate responsibility with what’s produced in the first place
3.) The Brave Girls Alliance calls out the huge ‘then and now’ chasm, and the ‘dumbing down’ of products
4.) Brave Girls Want to let toys be toys and let kids be kids
5.) Brave Girls Want to point out the problem AND be a part of the solution
Brave Girls Want Celebrates Oct 11: Int’l Day of the Girl
For those of us afar who can’t be there in person: (I’m one of them) join in the fun and follow along on Twitter using the hashtag #BraveGirlsWant, visit the Brave Girls Alliance Facebook page, and remember, there’s a Day of the Girl webcast for the various #IDG2013 festivities. Meanwhile, if you reside in the Big Apple and surrounding environs, Brave Girls Want.com New Yorkers to get up and dance and you’re invited!!
Our digital billboard is in Times Square on 7th Ave & 43rd Street showcasing messages from girls and people who care about girls who want a better, more diverse, and non-sexualized media representation of girls. Join us in Times Square to celebrate with a series of very short (easy-to-follow) Brave Girls Want flash mob-esque dance moves to draw attention to our sparkling billboard!
11th Oct. from 10am to 11am – The Brave Girls Alliance will hold a press conference in Times Square. We will soon distribute a press release that will include the details for this event.
11th Oct. from 3pm to 5pm – Several of us will be heading over to the United Nations to attend the Girls Speak Out event. This event will give girls from all over the world the chance to speak with governments and UN Agencies about how they are making strides for girls in their community. Approximately half of the girls at the Girls Speak Out will present on issues related to the International Day of the Girl 2013 theme, “Innovating for Girls’ Education.” If you would like to join us register here.
11th Oct. from 6:30pm to 7:30pm – The Brave Girls Alliance will hold a public party in Times Square in celebration of the International Day of the Girl and our Take Back Media Campaign. Please join us!
We are planning some fun activities for girls of all ages and for the ones who love them…Here’s more:
Update! Media Alert!
October 11th is the International Day of the Girl. It is also the kick-off day of our 7-day Take Back Media Campaign, where we will be showcasing messages of empowerment from girls and people who care about girls.
WHO: The Brave Girls Alliance is comprised of people who believe in changing the messages being presented to girls by the media, toy companies, and other large corporations. Led by Melissa Atkins Wardy and Ines Almeida, we hope to share our message and start the movement toward change.
Ines Almeida is the CEO and Founder of Toward The Stars, a marketplace and movement that provides gifts and resources that inspire and enable girls to be strong, smart and daring.
“The International Day of the Girls is a powerful date where people from all over the world come together to focus on the education, safety and wellbeing of girls. I am delighted that the Brave Girls Alliance is able to contribute to this celebration of girlhood by showcasing the voices of girls and the ones who love them in Times Square. I am hopeful that media content producers and toy makes will take our lead, and improve their representation of girls and deliver what #BraveGirlsWant.”
Melissa Atkins Wardy is the owner of Pigtail Pals & Ballcap Buddies, a company offering apparel and gifts to full of awesome children. Her book, Redefining Girly: How Parents Can Fight the Stereotyping and Sexualizing of Girlhood, Birth to Tween, will be released January 2014 by Chicago Review Press.
“The Brave Girls Alliance was formed in response to growing numbers of parents and consumers feeling offended and tired from the constant stereotyping and sexualization of girls in the media. Having successfully worked with media content creators before, a group of my colleagues and I knew that now was the time to aggregate voices of parents, experts, authors and activists to drive meaningful change with media creators and marketers in order to craft a healthier media environment for our girls.”
WHAT: Brave Girls Alliance has rented a digital billboard in Times Square where we will be showcasing messages of empowerment and change. The billboard, located at 43rd street and Seventh Avenue in Times Square, will show our messages for six minutes every hour, between 6am and 2am, over the course of seven days.
WHERE: Seventh Avenue and 43rd Street, Times Square, New York
WHEN: Friday, October 11th
Media event: 10-11am, 165 West 46th Street, Suite 402 (enter at 1460 Broadway, between 46th and 47th)
Party/Celebration: 6:30-7:30pm, Plaza in front of Toys ‘R Us, and our billboard, at 43rd Street and Seventh Avenue
WHY: It is time to ask media creators to expand their version of what it means to be a girl. The consequences to limiting girls’ opportunities are many, and we are hoping to begin the dialogue on how to promote change!
Related Reading on Shaping Youth.org: Here are a few more champions of change and unsung ‘sheroes’ to put on your positive picks list. Shaping Youth views from the lens of inter-connectivity in terms of medial literacy/gender and the impact on kids so we don’t fit the criteria for a ‘girl-focused’ org but definitely have written multitudes on ‘all things girl’ to raise voices and awareness. Here are just a few…
All Things Girl Series on Shaping Youth By Amy Jussel
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