Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning)  and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org!  Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Hey Kids: Is There A Market for Healthy Games?

June 28, 2009 There's no question healthGAMERS are exploring the opportunities of using a "perceived problem as a solution" in the gaming world. Humana is now offering $5000 to create a healthy game concept, RWJF crowdsourced ideas in Teen Second Life with their Dream it. Do it. venture for healthier communities and Elf Island's already seeing therapeutic results in their … [Read more...]

Turning Over a New Leaf: Relationships With Youth

Packed with fitness resolutions, habit-changing, self-care promises and assorted organizational ‘gotta-dos,’ January is always my reality jolt into what I’ve neglected far too long. Between my birthday, January 4th and the New Year, it’s a double-whammy packed with angst, reflection and introspection that usually leaves me in a heap of weepy … [Read more...]