In-School Commercialism: A Back to School Checklist

Aug. 16, 2016 Update Whirlpool is entering schools this fall? Gotta hand it to the brand biggies, this takes goodwashing to a literal level. Fascinating. On one hand, the pro-social Care Counts … [Read more...]

CCFC Puts Energy Into Cleaning Up School Commercialism

May 16, 2011 Continuing our ‘positive picks’ series on media and marketing that matters, a gigantic ‘Howard Beale’ style shout from the windows “w00t!” to champions of change at CCFC, Campaign for a … [Read more...]

Power of Play Pt3: Active Video Games In Schools?

Feb. 15, 2011 “What if…?” Those two words have ignited innovation for centuries, so what better way to harness the Power Of Play than pairing health science thought leaders and industry entrepreneurs … [Read more...]