Media Morsels for Lil’ Goblins: Next to New BOOks as Treats!

Oct. 29, 2009 Every year I try to come up with ‘green Halloween goodies’ or attempt to find ‘healthier’ ideas that are not a snore or a bore... just to balance out the gobs of candy kids receive and seed the concept that other treats can be even cooler than standard fare. The trick is to go for the wide smile alternative and the ‘value-add’ as they say in marketing, because … [Read more...]

Warren Buffett Cartoon: 3-5 Minute Financial Literacy Clips

Update Oct 23, 2011: The Hub Premieres Secret Millionaires Club Special Sept 9, 2011: New launch: Cha-Ching Asia/Cartoon Network  and April 23, 2010: new site Cash Savvy Kids w/experts advising premieres for financial literacy month! Original Post: July 27, 2009 Talk about Comic Con! Here's a fun webisode premise in the New York Times yesterday: Warren Buffett playing a … [Read more...]

Reverse Trick or Treating? Isn’t That, Um, Marketing?

As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]

Toxic Coinage Consumption: Melamine Scare Spooks Parents

Argh, maties! These Sherwood Brands Pirates Gold Coins shiver me timbers! I’m quite accustomed to the annual viral parent panic of tainted candy of some kind or other each year, but this season, Truth or Fiction is even even trickier to discern whether these milk chocolate coins are ‘threat level orange’ or a plink in a bucket long shot, even among the … [Read more...]