Bottom Feeders Like American Apparel Need Whacked in the Assets

Feb. 9, 2010 Update: Almost 1000 signatures already & expanding global on ipetitions now! Join in! Orig article 2-2-10: "Confident about the junk in your trunk? Show us your assets! Post a photo of your booty's best side for judgment,” invites American Apparel in their latest sexist slop. Yep, they've launched their new ad campaign to “search for the best bottom in … [Read more...]

A Homeless American Girl Doll: Really, AG? REALLY?

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]

Do Those ‘Take Action’ Causes and AutoFill Forms Really Work?

August 25, 2009 Ever wonder if those urgent ‘act now' e-mails from your favorite causes work? Last week I received an NCLI eco-literacy action alert, as Shaping Youth is a member of the consortium supporting the Pre-K through 12 No Child Left INSIDE Act which gets kids outdoors and hands-on in nature as the ultimate math and science ‘STEM’ program as part of school … [Read more...]

Blame Drew’s Cancer For My Attitude of Gratitude

August 8, 2009 Who IS this hipster? Meet Drew Olanoff. Media geek. Mobile guru. Inspiration. Yesterday I wrote about kids' propensity to get their yucks at someone else's expense fostering an 'ouch, I can relate to that' empathy to bring humor to each life lesson... Today I want to focus on one of my favorite themes of 'turning a negative into a positive' and using new … [Read more...]