10-10-10 & 350! What Does It All Mean?

Oct 10, 2010 As mathletes and scientists find multiple meanings of coolness for 10-10-10 ranging from binary code to number 10 representing perfection or completion via the "I Ching," an ancient Chinese text (more at LiveScience) there's one organization that has my full attention and heart and hopes high...350.org! Already 7,347 global work day parties in over 188 countries … [Read more...]

Why 350.org? Fun Edu/Eco Activism Today For Int’l Climate Chg!

Oct. 24, 2009 Kids love "dress up" and DOING things, so today’s the day to blend the two into global fun to seed ‘one world’ thinking with 350.0rg early on, joining 181 countries for the most widespread day of environmental action in history! (CNN World coverage) Find a local event near you (ck out the global 350 map!) or create one yourself by snapping some 350 group … [Read more...]

Consuming Kids: Selling Value As A Virtue

July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and techno-media holding steady. (Reminder, we’re screening Consuming Kids again at my place on Friday, so RSVP, it’s free!) When I interviewed Mike Berenstain of Berenstain Bears, he … [Read more...]

Reverse Trick or Treating? Isn’t That, Um, Marketing?

As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]

Kids Bring Home the Message to Cool the Earth!

Nov. 24, 2013 Update, Cool the Earth.org fans! KIDS will soon be able to track THEIR own role in reducing their carbon footprint, not just with the fun kids carbon calculator, but with a show and tell, action-inducing Cool The Earth.org app that engages kids to inspire the whole family to take action and measure results hands-on. Slated for early 2014, (see demo after the … [Read more...]