Food Inc. Review: Will Kids Be Hungry For Change?

July 22, 2009 Food, Inc. is making the rounds in art house theaters throughout the nation, and though I have yet to see it (going in Palo Alto soon!) we have Amy Vachon of Equally Shared Parenting (for parents who aspire to share in childraising, breadwinning, housework and time for recreation) with her review from Boston today. My guess is the Vegetarian Kids & Teens … [Read more...]

Starbucks Filters In Feedback For Healthier Choices

July 2, 2009 Back to part three in our series on healthGAMERS in a jiff…but first, a quick coffee break, with some health news you can use. Love ‘em or hate ‘em, Starbucks' ubiquitous media and marketing presence has had a grande (venti?) impact on kids. From status symbols of socioeconomics in school, to age compression where caffeine-culture equates with being a … [Read more...]

Filmmakers Amy Kalafa and Amy Jussel Team Up Oct.20!

For those fed up with junk food in school lunch programs come stir up a recipe for change, as Shaping Youth once again hosts our “screen a movie, make a difference” film fest, this time with ONE of the TWO Angry moms in person! Filmmaker Amy Kalafa is joining us Monday, October 20 at Parents Place right here in San Mateo, before her screening the next day at the … [Read more...]

Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!

Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but HAVE lost my ability to triple-check dates, as Amy Kalafa's schedule is equally zany as mine, and she's now flying in NEXT month to join us, so our 9-21 speaker is TBD. THIS … [Read more...]

HFCS Ad Analysis: Dieticians Dissed, Media Literacy Mandatory

When I sounded off in HFCS Corn Wars about the ‘artificial sweetness’ of the ubiquitous HFCS ads, I promised I’d have our own nutrition correspondent, Rebecca Scritchfield weigh in with her professional analysis, but first…you MUST see BlogHer Gena Haskett’s insightful piece on the way we should consume advertising. It’s straightforward, … [Read more...]