A Viral Awww…For Dog Lovers; Shepherding Media Literacy: NULO

Dec 23, 2010 I have ‘holiday head’ which means despite important breaking media news on net neutrality, the FCC, and strong outcomes of public opinion polls involving Do Not Track consumer demands, I’m unapologetically posting a viral ditty about a dog, and label literacy on NULO (NUtrition meets LOve) dog food. Why? Let’s just say I’ve been trying extremely hard to manage … [Read more...]

A Homeless American Girl Doll: Really, AG? REALLY?

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]