Mar. 16, 2011 Show and tell time on this Wordless Wednesday.
Not going to give them the pleasure of naming names here to add to their search engine buzz, since research has shown that one of mega-marketer’s favorite ploys is now baiting parents for “outrage” …(yes, there are even strategic microsites like “your mom hates this” to serve as catnip for older kids, sigh, how cynical to use kids for fools fodder)
Instead, I’ll quietly remind that these dolls have been around for awhile targeting ‘tweens’ at stores like Justice, (which means age-compression will plop it into the 6-year old bracket). But frankly, the commercial crassness alone should put the APA Task Force findings into ‘follow up mode’ for their 72pp report on the harm of early sexualization with make-up laden appearance-based beauty mythology as its primary focus. (update: see Peggy Orenstein’s blog and book with examples ad infinitum!)
Toxic cues to prepubescent kids with anorexic stick figure imagery in dolls that purport to “wax, pluck and shave” as a “full-time job to be fabulous” (ostensibly she’s a werewolf, so needs that extra grooming boost) are not only brazenly bratified, hyper-sexualized, objectified, vapid head-spinning crud…They’re also an unoriginal riff off of the ill-fated Hasbro Pussycat Dolls (stripper dolls for six-year olds that allies at CCFC successfully nixed) with Brattitude and a side of monster Twilight tonic mixed in to howl about.
As I wrote during the Pussycat Dolls RealityTV show kerfluffle, appearance-driven recruitment into ‘doll-like’ personas (particularly with bodycentric, blinged out-softcore strip tease corporate pedophilia in play) is not a ‘pearl-clutching prude’ issue, it’s a children’s rights issue to access childhood without physical and psychological harm at the hands of profiteering adults with a broken moral compass shooting springs out the sides.
Knock it off, corporations.
Parents? Try not to over-react and aid/abet with free publicity and complicity.
And for the ‘it’s just another doll’ crowd, check out the videos at the bottom for full cultural context.
For all of those who ask “is it really all that bad?” And “what’s changed since the Barbie era?”
…In just 5 years, the lil’ monsters made it to market, even though in 2006 we applauded Hasbro (at left) for taking the high road with a turn around on the production of their Pussycat Dolls with universal acknowledgment that targeting 6 year olds with stripper dolls was deemed unacceptable.
Now? Not so much. Same look. Different company. With some snippy snipey ‘mean girl’ monster messaging in there to boot…”
Are we devolving en masse? Have giveupitis?
Or are we too desensitized to be unshockable as girls pay the price for hawking hopes of being treated as humans instead of ‘hottie-babelicious’ drool fests?
Here’s some ‘not so pleasurable’ reading on “why it’s a problem” from the early hyper-sexualization of childhood buried deep in our archives…And yes, I’ve been writing about this for a loooooooong time.
See any correlation with the post on the holiday gifts issue of “Vogue Cadeaux” in this photo spread below?
Let that one sink in for awhile.
Marketers are selling out (and selling off) our daughters. Period. Exclamation point. In red. Same color as a STOP sign.
Related Posts On Sexualized Childhood
by Amy Jussel, Shaping Youth
|Shaping Youth Is In the L.A. Times (Miley Mess
Take action? Advocates at CCFC are always a good bet